As the year winds down, now’s the perfect time to get a jump on 2025 by planning for those key hires who will shape your eCommerce strategy over the next twelve months. Q1 is when the talent rush begins, with countless brands looking for the same high-calibre eCommerce leaders who can transform their businesses.
The secret to getting ahead? Identify the right roles now, start conversations early and be ready to offer standout candidates what they’re looking for. Here are some top eCommerce leadership roles to focus on – and a few hiring tips to get you started.
Chief Growth Officer (CGO)
The CGO is emerging as a must-have role in eCommerce, especially as brands strive to keep up with evolving customer expectations. A CGO brings together marketing, sales and business development, providing an integrated approach to driving growth. This is someone who can look at the big picture and strategise across all areas to grow your customer base and boost brand loyalty.
eCommerce recruitment tip: When interviewing for this role, focus on candidates with experience in cross-functional leadership and innovation in customer acquisition. Look for someone who has led omnichannel strategies, understands digital performance metrics and has experience with growth-focused KPIs.
Head of Customer Experience
In eCommerce, your customer experience (CX) is your brand. A Head of CX manages the entire customer journey, ensuring that every touchpoint - from discovery to post-purchase - is optimised for satisfaction and loyalty. A strong CX leader will take ownership of everything from website UX to customer service policies, always with the goal of making your brand as customer-centric as possible.
eCommerce recruitment tip: For CX roles, search for leaders with a track record of using data-driven insights to shape strategies. Ask candidates to discuss past projects where they improved the customer journey, reduced friction or drove higher engagement.
eCommerce Director
The eCommerce Director is often the central figure who ensures everything is running smoothly day-to-day. From managing product pages to overseeing inventory and coordinating with marketing, this role requires someone who knows the ins and outs of eCommerce like the back of their hand. They’ll make sure your operations are optimised for scalability and that your team is always in sync.
eCommerce recruitment tip: Prioritise candidates with hands-on experience in eCommerce platforms, inventory management systems and digital marketing. Look for someone who knows how to work with internal teams, third-party vendors and has a strong understanding of web analytics.
Head of Analytics & Insights
Data is the backbone of every successful eCommerce strategy. A Head of Analytics & Insights will dive into customer behaviours, website performance, sales patterns and more to identify trends and refine strategies. This is the role that will keep your team from making decisions based on assumptions rather than insights, allowing you to adapt to trends quickly.
eCommerce recruitment tip: Look for candidates who are not only data-savvy but also skilled communicators. You want someone who can translate complex data into actionable insights and recommendations for other team members.
Digital Marketing Lead
Your Digital Marketing Lead will be responsible for all aspects of your digital presence, including social media, paid ads, SEO, email marketing and content strategy. This person should have an eye for creativity and an analytical mind to measure campaign success, ensuring your brand is consistently capturing attention.
eCommerce recruitment tip: When hiring for this role, look for someone with a balance of creativity and analytics. Past successes in campaign management, SEO and conversion rate optimisation are great indicators of someone who can turn marketing efforts into measurable results.
Supply Chain Operations Manager
A seamless supply chain can make or break your eCommerce business. A Supply Chain Operations Manager keeps products moving, from sourcing to delivery and ensures your logistics are set up for efficiency and reliability. This person plays a critical role in keeping your inventory stocked, meeting customer demand and cutting down on delays.
eCommerce recruitment tip: Candidates with experience in high-demand industries, like eCommerce or retail, are especially valuable here. Look for a track record of managing supply chain challenges and adapting to fluctuating demands. You want someone who’s a strategic thinker but ready to jump into daily challenges.
Here to help you hire senior eCommerce professionals!
Remember that eCommerce candidates are often approached by multiple companies, so a competitive offer that reflects market trends can make a big difference in closing deals with the best. Set yourself up for a smooth start to the new year by investing in the right leaders now...your team (and customers) will thank you for it!
What do you think?
Share your thoughts on this post - whether you agree, disagree or have your own insight to share, we want to hear from you!