eCommerce Recruitment: Are eCommerce teams growing?

Jun 14, 2024 8:38:54 AM

As eCommerce continues to soar, driven by technological advancements and changing consumer behaviours, the demand for skilled eCommerce professionals is at an all-time high.

From an eCommerce recruitment perspective, it got us wondering - just how many teams are growing and why? Despite the demand for new skills, the cost of living factor means there is much uncertainty. This exists for both eCommerce companies and customers.

In our annual eCommerce salary survey report, we decided to ask respondents about their teams and why they have potentially grown.

Have eCommerce teams grown in the last 12 months?

56% of respondents shared that their team has grown in the last 12 months. Meanwhile, 19% revealed their team had shrunk, leaving 25% who said their team size remained the same. Overall, it's promising to see that the majority of respondents experienced growth in their teams.

The 56% growth statistic not only highlights the expansion of teams but also reflects the strategic importance of a focused eCommerce recruitment strategy. To attract top talent, it's not just about focusing on hiring when there's a gap in the team. To make the most of team growth, it's important to have a talent pipeline for candidates at all seniority levels and also a diverse set of skills. 

What has encouraged this recruitment growth? 

Following the first question, we then asked respondents why their team grew. Here are the top reasons they shared...

  • Gaps in specialisms: At Cranberry Panda, we recognise the integral roles of each eCommerce specialism. eCommerce management, digital marketing, Design, Analytics...the list goes on! So, should there be any gaps in these important teams, it's imperative they are filled immediately.
  • Increased workload: As a company grows, the workload will also increase. It's promising to see that the majority of companies are not spreading this workload amongst the existing staff, instead investing in new employees to ensure that people are not overworked.
  • Expanded regions: When a company expands into new markets and territories, the need for specialist knowledge is vital. It's an opportunity for companies to look further afield for talent, identifying candidates who have experience working in a particular market/country. 
  • Departmentalisation: This allows companies to segment their eCommerce functions into focused areas, like the specialisms mentioned above. As a business grows, each department will need leaders and skilled employees - naturally, this means overall team growth.

Get more eCommerce recruitment insights!

Our fresh eCommerce salary survey report is full to the brim with exclusive insights and fresh topics! Simply click below to get your hands on a free copy!

eCommerce insights await...

Download the 2024 report

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