2012 ecommerce salary survey review
As ecommerce teams grow, roles divide and become more specialised. So what do the various roles entail and what sort of salary should you expect? To answer this question, we've put together our 2012 ecommerce salary review. Discover our guide to the 30 key ecommerce jobs, thoughtfully divided into 4 main disciplines. Question is, is your role the right one for you... and are you getting paid well enough?
ecommerce jobs
- ecommerce Assistant/Executive
- ecommerce Manager
- ecommerce Trading Manager
- Head of ecommerce
- ecommerce Director
- Content Manager
- Customer Experience Manager
- Online Merchandiser
digital marketing roles
- Affiliate Manager
- Social Media Manager
- Paid Search Executive
- Paid Search Manager
- Head of Digital Marketing
- Digital Marketing Director
- SEO Specialist
- CRM/email Marketing Specialist
- Marketing Executive
- Mobile Manager
- Channel Manager
- PR Manager
operations roles
- Project Manager
- ecommerce Business Analyst
- ecommerce Buying Assistant
- Senior Buyer
- Fulfilment Manager
- Online Customer Services Manager
design - development roles
ecommerce roles
Able to help with content, data uploads, helping to co-ordinating launches
Salary Range £18k – £25k
A rounded ecommerce role incorporating trading an online store and online marketing
Salary range £30k to £55k
A commercial role concentrating on merchandising, content, operations and user experience
Salary range £30k - £50k
P&L responsibility for the online channel. Includes strategy and management of trading, online marketing teams
Salary range £50k -£80k
Create and drive online strategy for group or brand. Board level position .
Salary Range £80k – £180k
Manage the tone of voice, delivery of copy and images for the site and other communication channels
Salary Range £30k - £40k
Work with analysts, creative and development to enhance site and provide the ultimate customer experience. Tasked at increasing conversion and revenue
Salary Range £35k – £60k
Present products effectively and visually appealing online. Work with fulfilment and buying teams to ensure stock availability.
Salary £35k - £50k
online marketing roles
Implement an affiliate strategy and optimise this channel to increase revenue
Salary Range £25k - £40k
Create and implement a social strategy across all ‘social’ channels. Able to analyse and evaluate results
Salary range £30k - £50k
Able to manage all the Paid Search channels, identifying, managing and optimising keywords for maximum ROI
Salary range £25k - £33k
Responsible for Paid Search channels and managing the team of executives. Working to ROI/Revenue targets
Salary Range £35k - £55k
Management of online marketing team with extensive experience of all online marketing channels, P&L responsibility
Salary £50k - £70k
Sitting at the top of the Marketing tree this role ensures all online marketing channels are being run effectively. Also responsible for the ongoing strategy.
Salary Range £70k - £120k
Manage, implement, refine and report on SEO strategy and changes. Be up to date with latest changes in the industry
Salary £25k - £50k
CRM/email Marketing Specialist
Experienced in CRM analysis, creating emails, testing, experimenting and analysing results
Salary Range £30k - £45k
Assist the marketing team with the successful delivery of the online marketing plan.
Salary Range £18k - £25k
Deliver an effective, revenue generating mobile channel including iphones, ipads, Blackberry etc
Salary Range £28k – £40k
Aim is to grow channels such as eBay, Amazon etc to increase reach and revenue
Salary Range £25k - £38k
Creating PR stories and working with online/offline forums, press and blogs for promotion
Salary Range £25k - £33k
operations roles
Fully manage a programme of enhancements or a major platform change working with internal and external resources
£35k - £55k
Able to deeply analyse web stats and provide actionable insight to improve conversion, revenue and customer experience
Salary Range £28k to £45k
Working with the Senior Buyer to ensure online channel has the correct stock to merchandise online
Salary Range £20k – £26k
Responsible for buying for the online channel, picking exclusives and helping to shape trends and promotions online
Salary Range £35k - £48k
Responsible for the smooth delivery of all orders from pick and pack to selection of delivery network
Salary Range £28k - £40k
Online Customer Services Manager
Ensures that online customers get a great service across all communication touch points – email, phone, live chat and information online
Salary Range £26k - £34k
design - development roles
A creative person able to design on-brand, functional ecommerce sites, pages, emails, banners and blogs
Salary Range £28k – £45k
Develop functionality for the enhancement of the ecommerce site. Work with the designers and ecommerce team to create a highly useable site
Salary Range £25k - £40k
Working with the designer to implement their designs and also create front end functionality to improve usability
Salary Range £28k - £36k
Define and spec out the development process. Work with PM’s and ecommerce team to ensure development delivers to expectations.
Salary Range £35k - £60k
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What do you think?
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