Ecommerce Salary Review 2016: Digital Design & Content Salaries

Hello there, and welcome to another #PandaPounds salary review. We have recently looked at the salaries for those within the Ecommerce specialism, followed by Digital Marketing heroes who work for ecommerce brands.

Today we get creative, as we have a look at the Digital Design & Content salaries of heroes working within Ecommerce. Flawless web designs and engaging content is more important than ever for ecommerce brands to engage and delight customers…but are the people doing the job seeing this reflected in their salaries?

You can find the full salary ranges, and other #PandaPounds highlights, in a free downloadable copy of our 2016 Ecommerce Salary Survey & Insights Report.

Digital Design & Content salaries in 2016

Here are some of the various job titles from our salary survey respondents and the average starting salary for these roles, and any changes from the previous year:

• Junior Digital Designer – from £22,000 (no change from 2015)
• Mid-weight Digital Designer – from £25,000 (new to our 2016 salary survey)
• Senior Digital Designer – from £35,000 (no change from 2015)
• Lead/Head of Digital Design/Creative – from £55,000 (up from £45,000 in 2015)
• Junior Web Designer – from £28,000 (up from £22,000 in 2015)
• Senior Web Designer – from £42,000 (up from £35,000 in 2015)
• Ecommerce UK Designer – from £34,000 (new to our 2016 salary survey)
• Ecommerce/UX architect – from £35,000 (new to our 2016 salary survey)
• Content (editorial) assistant/executive – from £20,000 (down from £23,000 in 2015)
• Content (editorial) manager – from £35,000 (no change from 2015)
• Head of Content – from £35,000 (new to our 2016 salary survey)

5 insights into Digital Design & Content professionals in Ecommerce

It’s interesting to see how salaries have changed in 2016 for ecommerce professionals who specialise in Digital Design & Content. However there are many more insights to be taken from our report, so we thought we’d treat you with five top facts…

1) 66% are female

Interesting statistic here, as 66% of our Digital Design & Content respondents were female. Looking at our Ecommerce and Digital Marketing respondents’ gender difference, it looks like the Design & Content ecommerce specialism is the most female dominated in 2016.

2) 43% hold an undergraduate degree

So almost half of our Digital Design & Content respondents hold an undergraduate degree, while 30% completed a postgraduate degree. 15% went on to do a Master’s degree, while the remaining 12% completed their studies at Secondary School or College level and did not attend university.

3) 46% have been in their current role for less than a year

Similar to our Digital Marketing respondents, the majority of those within the Digital Design & Content Ecommerce specialism have been in their current role for less than a year. 28% have been in their role for one year, while 20% have thrived in their roles for 2-5 years. With most of our Design & Content respondents in their current roles for up to 5 years, it leaves a small 4% who have been in their roles for over ten years and 2% for 5-10 years.

4) Respondents are hopeful for salary increases

Do Digital Design & Content heroes have a lovely salary increase on the horizon? 53% believe they do, while NONE of them believed there would be a decrease…that’s a very positive outlook indeed. 29%, however, are not sure what will come in the next year. As seen in the salary changes above, there were some roles (such as Junior Digital Designer or Senior Digital Designer) that saw no change in the average starting salary from 2015.

Perhaps the lack of change from the previous years has some Digital Design & Content professionals choosing not to predict what will happen in the next year. 18% believe their salary will remain the same so maybe they too prefer not to make any predictions and instead will see how the next year will go.

5) Future expectations of salary

When considering a new role, how much of a pay increase would our Digital Design & Content respondents expect? Here’s a quick breakdown of the percentage increase they would expect:

• 5% - 13% of those working in Digital Design & Content within Ecommerce would expect this raise in their next role.
• 10% - Leading the way with 47% of the respondents saying this.
• 15% - Of our respondents, 18% would expect a 15% pay increase.
• 20% - Same as above, with 18% of our respondents expecting a 20% increase in salary.
• Other – A small 4% selected this as their answer. Some of the additional comments included one respondent who would want £5,000 on top of their current basic salary, while another would expect a 30% - 40% increase.

So that wraps up some wonderful salary information on Digital Design & Content professionals working within Ecommerce. Keep your eyes open for the next instalment on our #PandaPounds blog page!