Ecommerce Salary Review 2016: Digital Marketing Salaries

In part one of our 2016 ecommerce salary review, we shared insights and salary guidance for people working within the ecommerce specialism. In part 2, we move on to digital marketing salaries to better understand pay trends for the digital folk working for ecommerce brands. 

Now, let's move on to this year's salary benchmarks. We'll be sharing the average starting salaries in this feature; if you'd like to get your paws on full salary ranges for this specialism, grab yourself a free digital copy of our 2016 ecommerce salary survey and insights report. 

Digital Marketing Salaries in 2016

• Digital Marketing Assistant / Executive / Coordinator: from £19,000 (just added to this year's salary survey)
• Digital Marketing Manager: from £35,000 (2015: from £35,000)
• Senior Marketing Manager: from £50,000 (first year included in our salary survey)
• Head / Director of Digital Marketing: from £70,000 (2015: from £60,000)
• Head of Omnichannel Marketing: from £90,000 (not included in our 2015 salary survey)
• Mobile Marketing Manager: from £55,000 (just added in 2016)
• Affiliate / Partnerships Manager: from £32,000 (2015: 27,000)
• Head of Affiliate / Parternships: from £55,000 (new to our 2016 survey)
• Social Media Assistant / Executive: from £19,000 (just added to this year's survey)
• Social Media Manager: from £32,000 (2015: from £35,000)
• Head of Social Media: from £48,000 (new addition to our survey)
• Paid Search Assistant / Executive / Account Manager: from £25,000 (not included in our 2015 report)
• Paid Search Manager: from £45,000 (2015: from 38,000)
• Head of Paid Search: from £55,000 (just added to our 2016 survey)
• Paid Social Assistant: from £25,000 (new to our 2016 report)
• Paid Social Manager: from £30,000 (just added in 2016)
• Head of Paid Social: from £45,000 (just added in 2016)
• Acquisition Marketing Assistant: from £25,000 (new to our 2016 report)
• Acquisition Marketing Manager: from £45,000 (new to our 2016 report)
• Head of Acquisition Marketing: from £70,000 (new to our 2016 report)
• SEO Executive: from £20,000 (new addition to our 2016 salary survey)
• SEO Manager: from £35,000 (2015: from £35,000)
• Specialist / Head of SEO: from £55,000 (just added to this year's survey)
• CRM & Email Marketing Assistant / Executive: from £18,000 (just added in 2016)
• CRM & Email Marketing Manager: from £35,000 (2015: £30,000)
• Head of CRM: from £60,000 (added to our report in 2016)

5 interesting facts about our digital marketing respondents

1. 52% of respondents from the digital marketing specialism are female

That's right, 52% of our digital marketing respondents are female. This result is very similar to that of our salary survey respondents overall, with 54% male and 46% female. 

2. Almost half of the digital marketing segment have an undergraduate degree

42% of our online marketing respondents are proud 'owners' of an undergraduate degree. The next most popular level of study is postgraduate (non-Master's) at 26% and Master's at 20%. The remainder of the digital marketing segment completed their schooling at doctorate level (1%), college (7%) and secondary (4%). 

3. The majority have been in their role for less than a year

Just under 50% of our digital marketing respondents have been in their role for less than 1 year (42%). 27% have been in their job for 1 year and a further 27% have been within their current role for between 2-5 years. When we get to 50-10 years, we see this figure drop to 4%. 

When it comes to years in their current industry, the figures tell a very different story. Only 10% of respondents have been in their current industry for less than a year, with 12% selecting 1-2 years. The majority - 38% - have been working within the same industry for 2-5 years followed by 28% at 5-10 years, 11% at between 10-20 years, and 1% at over 20 years. 

4. 52% expect their salary to increase 

In our ecommerce salary survey, we asked our respondents, "in the remainder of 2016, will your salary increase, decrease or stay the same?". 52% of respondents working within the digital marketing specialism expect their salary to increase, 18% aren't sure, 16% expect that it will stay the same, 1% said that it would decrease and 13% gave no response. 

It's great to see that, within both the ecommerce and digital marketing specialism, very few people believe that their salary will decrease.

5. Pay expectations when moving to a new role

When moving to a new role, how much of a pay increase are our digital marketing heroes expecting? While 14% didn't answer this question, 33% said they would expect a 10% increase, 22% would hope for a 15% increase, 16% would want 20% more and a further 16% would look for a salary boost of 5%. A mere 7% of respondents said that they would hope for a 5% increase, while 4% would expect it to stay the same as it currently is. The remaining 4% gave a variety of responses, with the majority looking for an extra 50%+ and one person going as high as 300%. 

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