Fractional Consultants in eCommerce - what role can they play?

In eCommerce, the fast-paced world requires the best strategic minds and talent to spearhead change. In our newest fractional talent blog, we wanted to explore eCommerce-specific areas where fractional consultants can provide their experience.

eCommerce is not simply selling online. It encompasses many areas like marketing, sales, logistics, technology, customer experience, and more. As an eCommerce leader, it's your role to identify which area would benefit most from the expertise of a fractional consultant. 

Strategy, planning and execution

Perhaps the most universal role of fractional consultants in eCommerce is to assist businesses in strategic planning and execution. Whether it's crafting a comprehensive growth strategy, optimising the sales funnel, or expanding into new markets, fractional consultants bring a strategic mindset and proven methodologies to the table. By leveraging their expertise, eCommerce businesses can identify growth opportunities, mitigate risks, and drive sustainable expansion.

Operations - improving day-to-day efficiency 

Operational efficiency is the backbone of any successful eCommerce company. Fractional consultants specialising in operations and supply chain management help businesses streamline processes, optimise workflows, and enhance efficiency across the value chain. From inventory management and fulfilment optimisation to logistics and supply chain optimisation, these consultants enable eCommerce businesses to scale operations seamlessly while minimising costs and maximising profitability.

Digital transformation - identifying the right technology

The digital world, with new tools and tech designed to supercharge eCommerce businesses, is always evolving. Fractional consultants specialising in technology and digital transformation help eCommerce ventures harness the power of cutting-edge tools and platforms to streamline operations, enhance customer experiences, and drive innovation. Not only can they advise on the right tech, pricing and share knowledge of these tools, but they can also help implement them when the time comes. 

Marketplace expansion

For eCommerce businesses looking to expand their presence across multiple online marketplaces such as Amazon or eBay, fractional consultants with expertise in marketplace strategy can guide product listing optimisation, pricing strategies, and performance metrics tracking to maximise visibility and sales. With more customers exploring different marketplaces, the consultant can identify the right fit for your customers.

New international markets for growth

Fractional consultants specialising in international eCommerce can help businesses navigate the complexities of expanding into new global markets. From market research and localisation to logistics and regulatory compliance, these consultants provide strategic guidance to facilitate successful international expansion.

Marketing & Customer Acquisition Optimisation

Effective marketing and customer acquisition are paramount for eCommerce success. Fractional consultants with expertise in digital marketing, SEO, social media, and customer acquisition can advise on targeted strategies to reach the target audience, drive traffic, and maximise conversions. Whether developing compelling content, running targeted advertising campaigns, or optimising conversion funnels, these consultants help businesses achieve their marketing objectives efficiently and cost-effectively.

Bringing fractional consulting to the eCommerce industry

The eCommerce industry is growing, and we are in touch with consultants who have worked in this amazing industry from the beginning! Find more 'Fractional Talent' resources below...

• What is a fractional consultant? 
• 5 reasons you need to hire a fractional consultant
• Fractional consultants and eCommerce contractors - are they different?
• Fractional consulting: defining what your company needs
• Fractional consultants: building and maintaining relationships

Want to find out more? Simply click below to learn more about our 'Fractional Talent' services.