Some exciting news from the Ascent Group family – and we’re thrilled to be part of it! Ascent Group (which includes us pandas at Cranberry Panda!) has been shortlisted for two fantastic categories at the 2025 OnRec Awards:
- Best Innovation in Recruitment
- Best Use of Responsible AI
Cue the celebrations. These nominations are a massive pat on the back for everyone across our six amazing brands – and we’re so proud to see our collective hard work recognised.
Innovation that makes a difference
Whether it’s IT, digital, eCommerce or immersive talent, innovation runs through everything we do at Ascent Group. For Cranberry Panda, that means making smarter matches between brilliant eCommerce brands and the people who bring them to life.
From refreshing our approach to candidate journeys to helping businesses scale with insight-led hiring strategies, our team is all about creating a recruitment experience that actually works (and doesn’t feel robotic). So, being shortlisted for Best Innovation in Recruitment? That’s a big moment for all of us.
Responsible AI – no buzzwords, just better recruitment
AI is the talk of the town, but we believe it should be used well. Across the Ascent Group, we’re building recruitment tech that’s not just clever, but fair, inclusive and human at its core.
That’s why the nomination for Best Use of Responsible AI means so much – because it’s not about jumping on a trend. It’s about creating tools that help us hire without bias, support better decisions and still keep people front and centre in the process.
Why this is a win for our clients and candidates
Awards are great, but the real reward is what this means for the people we work with. If you’ve partnered with Cranberry Panda (or any Ascent brand), you’ll know we care about doing things the right way – with purpose, personality and plenty of expertise.
These nominations show that we’re not just keeping up with recruitment trends…we’re setting them.
Go team Panda (and Ascent!)
The winners will be announced this September – and we’ll be crossing our fingers until then. Huge thanks to everyone in our community who’s helped make this possible. Whatever the outcome, we’ll keep building brilliant teams, innovating in the eCommerce space and delivering the kind of recruitment experience that stands out.
Watch this space – and wish us luck!
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