Web & Data Analytics: 2020 ecommerce salary review

Our 2020 specialism salary review series comes to a close, as we focus on Web & Data Analytics professionals in the ecommerce industry! They are truly at the heart of an ecommerce business or team, analysing customer data to provide insights and improvements for the website function.

Our 2020 ecommerce salary survey & insights report launched last month, which has an overview from all of our questionnaire respondents. For this blog post, we will be taking all respondents who work within the analytics function. We work on fantastic web & data analytics jobs here at cranberry panda, so we hope this review really helps you position yourself within the industry!

Will we see an increase in salaries? Are analysts hopeful for the next 12 months when it comes to salary improvements? Let's find out! 

Web & Data Analytics Salaries by job title

Just like our previous reviews, let's start by looking at each of the core web analytics job titles we work on and the salary benchmark for 2020.

• Web Analyst: £30,000 - £50,000 (2019: £30,000 - £45,000)
• Web Analytics Manager: £50,000 - £85,000 (2019: £50,000 - £80,000)
• Lead/Head of Web Analytics: £80,000 - £150,000 (2019: £90,000 - £150,000)
• Data Analyst: £40,000 - £55,000 (2019: £35,000 - £55,000)
• Senior Data Analyst: £55,000 - £70,000 (2019: £55,000 - £80,000)
• Data Analytics Manager: £55,000 - £80,000 (2019: £60,000 - £80,000)
• Head of Data: £85,000 - £120,000 (2019: £90,000 - £120,000)

While we can see some slight decreases on different ends of the benchmarks above, it's still clear that analytics professionals are well sought after in the world of ecommerce. Their skills are invaluable and the race to secure this talent has always been tough. Even for a web analyst starting in their first role, they can potentially earn a salary of up to £50,000...it's important to consider this when hiring within this specialism.

Web & Data Analytics – what salary changes have occurred?

We asked our respondents how their salary has changed in the last 12 months - here is what we discovered when we took the statistics from web & data analytics respondents only.

• 81% of web & data analytics professionals saw their salary increase. In 2019, it was 83% - it's not a huge change and shows once again how competitive this specialism is.
• 19% told us that their salary stayed the same - a 2% increase from 2019. This likely explains the slight decrease seen above.
• For the second year running, no respondents within this specialism reported that their salary had decreased...great news!

What salary changes are in store for web & data analytics?

When we released the questionnaire at the start of 2020, we could not anticipate how much could suddenly change. With the Covid-19 crisis, many people across all industries have seen their careers change overnight. While we asked our respondents how they think their salary would change in 2020 before the crisis, it's still important to discover how they thought the market would shift.

• It will increase: 65%
• I’m not sure: 6%
• It will stay the same: 26%
• It will decrease: 3%

Download the 2020 ecommerce salary survey & insights report!

That's a wrap for our 2020 specialism salary reviews. However, this is just the start of our salary survey exclusives...there is still so much to reveal from statistics not featured in the report and we can't wait to share it with you! While you wait, download a copy of the 2020 report to discover all of the insights.