Cranberry Panda | Sheep Inc. Case Study

Sustainable fashion continues to rise. With more companies adopting this approach, and more professionals wanting to work for an eco-friendly brand, it can be hard to attract the best people.

So, we knew we had to find people who would really help this start-up take off. We were tasked to help find three superstars who would help get their message to the masses!

The challenge

The main factor was to find candidates that not only have a passion for sustainability, but also with experience within the fashion industry to grow this start-up premium merino wool knitwear brand and increase sales.

The hires

We helped Sheep Inc. with 3 key hires within the marketing & communications team...

Community Manager / Social Media Manager / Digital Content Manager

The result

Presented 4-7 candidate profiles per role in under a week and filled all roles in under 3 weeks. For one of the roles, both candidates at the final interview impressed so much that it resulted in the client creating a new role for an exceptional candidate!

The new hires have grown the Sheep Inc. social channels organically, most notably Instagram - from 20,000 followers to over 60,000 in a matter of months! They have built a robust social media and content strategy, along with growing the digital community. This resulted in growing record sales and building the profile of this amazing start-up brand. 

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