Growth Director, UK D2C Consumer Brand (global brand launching into the UK & Europe) 

Growth Director, UK

D2C Consumer Brand (global brand launching into the UK & Europe)

*Founding UK growth role with a team build from day 1 and scope to scale across Europe*

Location: London hybrid (3 days onsite in central London)

Salary: £90,000 - £120,000 base + bonus + benefits

Type: Full-time, permanent

Cranberry Panda is partnering with a confidential, high-growth consumer brand to hire a Growth Director for its UK business.

This is an opportunity to join a well-funded international company at a key stage of growth, taking ownership of customer acquisition strategy and helping scale the next phase of the business in the UK market.

The role is ideal for a commercially minded growth leader who enjoys building scalable acquisition engines, testing new ideas quickly, and operating in a fast-moving environment with high levels of ownership and autonomy.

The Role

As Growth Director, you will own the UK acquisition strategy across paid social, paid search, affiliates and digital growth channels, driving efficient customer growth and commercial performance.

You’ll work closely with cross-functional teams across ecommerce, analytics, creative and brand, while helping shape the future direction of growth marketing within the region.

This role combines strategic leadership with hands-on execution and would suit someone comfortable balancing commercial planning, channel optimisation, experimentation and team leadership.

Key Responsibilities

• Own the UK performance marketing strategy across paid social, paid search, affiliate and emerging acquisition channels.
• Manage media budgets, forecasting, pacing and channel performance.
• Lead campaign strategy across platforms including Meta, Google, YouTube and TikTok.
• Build and manage a structured experimentation roadmap across creative, audiences, landing pages and offers.
• Partner with creative teams to improve testing velocity and campaign performance.
• Analyse marketing and commercial performance data to identify growth opportunities and optimise spend efficiency.
• Develop reporting frameworks, dashboards and performance insights for senior stakeholders.
• Identify and test new acquisition opportunities, partnerships and scalable growth channels.
• Collaborate closely with ecommerce, analytics, product and brand teams.
• Manage agency and external partner relationships where required.
• Support the development and growth of a high-performing marketing team.
• Contribute to a fast-paced, test-and-learn culture focused on continuous improvement.

About You

• Significant experience in growth, performance or acquisition marketing within high-growth ecommerce or consumer brands.
• Proven track record scaling customer acquisition for DTC or digitally led brands within the UK market.
• Experience operating at Director or senior leadership level within a scaling business environment.
• Experience managing sizeable marketing budgets and delivering against ambitious commercial growth targets.
• Strong hands-on expertise across Meta, Google Ads, YouTube, TikTok and broader paid acquisition channels.
• Deep understanding of performance marketing, attribution, incrementality testing and media efficiency.
• Strong commercial and analytical mindset, with confidence using analytics and attribution platforms such as GA4, Northbeam, Shopify Analytics, Polar or similar.
• Experience building structured experimentation frameworks across creative, audiences, landing pages and offers.
• Strong understanding of full-funnel growth strategy, including acquisition, conversion and retention.
• Experience leading, mentoring and developing high-performing marketing teams.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Comfortable operating autonomously within a lean, entrepreneurial business.
• Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership.
• Adaptable, proactive and commercially driven, with a strong bias towards action and problem solving.

Why Apply?

• Opportunity to play a key role in scaling a growing UK business.
• High level of ownership and influence.
• Backed by an established international organisation.
• Collaborative, commercially focused environment.
• Strong long-term growth potential for the successful candidate.

Package

• Competitive base salary
• Performance bonus
• Hybrid working model
• Pension contribution
• Learning & development support
• Additional employee benefits

Please apply directly via LinkedIn or contact Cranberry Panda for a confidential discussion.