Digital Marketing in ecommerce: 2019 employee insights

Are you a digital marketer working in the ecommerce industry? How are you feeling about your career in 2019? In our newest #PandaPounds series, we will be looking at employee insights across our ecommerce specialisms. To kick us off, we will be looking at…you guessed it, Digital Marketing!

We have already discovered in the 2019 digital marketing salary review that 65% of our digital marketing respondents received a pay rise this year! So, things are already looking bright – but what about thoughts on work-life balance, overtime and the gender pay gap? Let’s find out, shall we?

Work-life balance for digital marketers in ecommerce

According to our ecommerce salary survey & insights report, 62% of our respondents are happy with their work-life balance. We wanted to know what working in digital marketing feel about it, so we asked, ‘are you happy with your work-life balance?’  

• 49% are happy with their work-life balance. In 2018, 66% of digital marketing employees in ecommerce were positive about their work-life balance. That is quite a big change – are workloads increasing? (More on this later!)
• 31% are unhappy with their current work-life balance – which is an increase from 21% in 2018. It’s clear to see that there has been a big shift in sentiments for digital marketing employees in ecommerce.
• 13% in 2018 were not sure how they felt about their work-life balance, which has now increased to 20% in the last 12 months. Are digital marketing teams doing enough to discuss work-life balance for employees?

Digital Marketing and overtime – how much is being done?

So, there has been a decrease of digital marketers in ecommerce who are happy with the balance between work and play. Could overtime and bigger workloads be the reason for this? Here is how much overtime digital marketing employees are completing…

• None: 14% (13% in 2018)
• A few minutes: 10% (6% in 2018)
• Half an hour: 8% (10% in 2018)
• 1 hour: 10% (13% in 2018)
• 2 – 3 hours: 33% (29% in 2018)
• 3 – 5 hours: 19% (21% in 2018)
• Other: 6% (8% in 2018) Answers included: ‘more than five hours’ ‘over ten hours’ and ‘my working week is usually about 50 hours.’

While there haven’t been huge changes, there has been a slight uplift in digital marketing professionals completing more than two hours of overtime each week.

Digital Marketing employees – men vs women

Last year, the gender focus in ecommerce was a topic we really looked into, so it would be good to see what has changed in 2019.

In our previous salary survey report, we learned that there were more female digital marketing respondents than male – 56% to be exact. This year, we have seen a shift between males and females in digital marketing. 46% of our digital marketing respondents are female, while 54% are male.

However, 74% of our female respondents are in senior level roles (manager to director/owner) compared to 53% in 2018. It’s great to see more women within ecommerce digital marketing move into senior roles. Meanwhile, 77% of male digital marketing respondents are in senior level roles, a 13% increase from 2018.

More employee insights to come!

That’s all for our digital marketing employee focus! If you’re curious to learn more about the industry, we will be releasing more throughout the week for our ecommerce specialisms. For further insight, we recommend downloading the full ecommerce salary survey & insights report. All you have to do is click below…