Digital Marketing Jobs: 2020 salary benchmarks for digital marketers

Digital Marketing jobs play a huge part in the world of ecommerce recruitment. Many online retailers and multichannel brands rely on these talented professionals to run multiple campaigns across many channels.

At cranberry panda, we work across multiple specialisms within marketing. From broad digital marketing roles to specialist PPC roles, we can help you find your next opportunity. Will we also help you find your ideal salary? As outlined in our blog on ecommerce staff retention, salary is the number one essential for people in the ecommerce industry. Is your salary in line with the job titles below, or do you feel you're worth more?

Digital Marketing

• Digital Marketing Assistant/Coordinator: £22,000 - £30,000 (2019: £22,000 - £35,000)
• Digital Marketing Executive: £28,000 - £35,000 (2019: £25,000 - £35,000)
• Senior Digital Marketing Executive: £30,000 - £40,000 (2019: £28,000 - £40,000)
• Digital Marketing Manager: £35,000 - £70,000 (2019: £35,000 - £80,000)
• Senior Digital Marketing Manager: £50,000 - £75,000 (2019: £45,000 - £90,000)
• Head of/Director/CMO: £70,000 - £150,000 (2019: £60,000 - £150,000)

Social Media

• Social Media Assistant/Coordinator/Executive: £20,000 - £32,000 (2019: £22,000 - £35,000)
• Social Media Manager: £30,000 - £55,000 (2019: £28,000 - £60,000)
• Head of Social Media: £50,000 - £85,000 (2019: £45,000 - £80,000)

CRM/Email Marketing

• CRM/Email Marketing Executive: £25,000 - £35,000 (2019: £22,000 - £35,000)
• CRM/Email Marketing Manager: £35,000 - £80,000 (2019: £35,000 - £80,000)
• Head of CRM: £70,000 - £110,000 (2019: £60,000 - £100,000)

Paid Search & Paid Social

• Paid Search Executive/Specialist: £30,000 - £40,000 (2019: £28,000 - £38,000)
• Paid Search Manager: £40,000 - £65,000 (2019: £35,000 - £60,000)
• Paid Social Executive/Specialist: £30,000 - £45,000 (2019: £30,000 - £45,000)
• Paid Social Manager: £40,000 - £70,000 (2019: £35,000 - £70,000)
• Head of Paid Search: £65,000 - £85,000 (2019: £50,000 - £80,000)
• Head of Paid Social: £60,000 - £80,000 (2019: £50,000 - £80,000)
• Performance Marketing Executive/Specialist: £30,000 - £40,000 (2019: £28,000 - £40,000)
• Performance Marketing Manager: £45,000 - £65,000 (2019: £40,000 - £65,000)
• Director/Head of Performance Marketing: £70,000 - £120,000 (2019: £60,000 - £120,000)

SEO

• SEO Executive: £28,000 - £35,000 (2019: £25,000 - £35,000)
• SEO Manager: £35,000 - £60,000 (2019: £35,000 - £80,000)
• Head of SEO: £60,000 - £120,000 (2019: £55,000 - £120,000)

Does your digital marketing job reflect these benchmarks?

Do the benchmarks above reflect your current situation? Or do they reveal that you could in fact be earning more for your role and responsibilities? We're always here to discuss these in more detail, so do submit your CV or an enquiry to arrange a chat! You can also download the full report below to discover more insights.