Digital Marketing Jobs: 2023 salaries by job title

Is it time for a new digital marketing job and you're wondering about the latest salary benchmarks? Well, we're here to give you the latest from our 2023 eCommerce salary survey report!

Digital Marketing continues to evolve, which means more challenges for marketing professionals. Creativity needs to be high at all times. So, are the latest digital marketing salaries reflective of what these individuals do? 

We have revealed that the 2023 industry average increased, which is a promising sign. So, let's find out if specific job titles within digital marketing are benefiting from this.

Digital Marketing

• Digital Marketing Assistant/Coordinator: £25,000 - £32,000 (Last Year £22,000 - £30,000)
• Digital Marketing Executive: £35,000 - £42,000 (Last Year £32,000 - £38,000)
• Senior Digital Marketing Executive: £38,000 - £45,000 (Last Year £32,000 - £40,000)
• Digital Marketing Manager: £45,000 - £70,000 (Last Year £38,000 - £70,000)
• Senior Digital Marketing Manager: £60,000 - £80,000 (Last Year £60,000 - £80,000)
• Head Of/Director/CMO: £95,000 - £200,000 (Last Year £80,000 - £180,000)

Social Media

• Social Media Assistant/Coordinator/Executive: £24,000 - £32,000 (Last Year £22,000 - £32,000)
• Social Media Manager: £40,000 - £60,000 (Last Year £35,000 - £55,000)
• Head Of Social Media: £60,000 - £90,000 (Last Year £60,000 - £90,000)

CRM/Email Marketing

• CRM/Email Marketing Executive: £32,000 - £40,000 (Last Year £30,000 - £35,000)
• CRM/Email Marketing Manager: £42,000 - £80,000 (Last Year £35,000 - £80,000)
• Head Of CRM: £82,000 - £120,000 (Last Year £80,000 - £120,000)

Performance Marketing, Paid Search & Paid Social

• Paid Search Executive/Specialist: £35,000 - £45,000 (Last Year £32,000 - £42,000)
• Paid Search Manager: £45,000 - £70,000 (Last Year £45,000 - £65,000)
• Paid Social Executive/Specialist: £40,000 - £45,000 (Last Year £35,000 - £45,000)
• Paid Social Manager: £50,000 - £70,000 (Last Year £45,000 - £70,000)
• Head Of Paid Search: £75,000 - £90,000 (Last Year £70,000 - £85,000)
• Head Of Paid Social: £80,000 - £90,000 (Last Year £70,000 - £85,000)
• Performance Marketing Executive/Specialist: £35,000 - £45,000 (Last Year £32,000 - £40,000)
• Performance Marketing Manager: £55,000 - £70,000 (Last Year £50,000 - £65,000)
• Director/Head Of Performance Marketing: £90,000 - £150,000 (Last Year £80,000 - £120,000)

SEO

• SEO Executive: £35,000 - £40,000 (Last Year £30,000 - £35,000)
• SEO Manager: £55,000 - £65,000 (Last Year £45,000 - £60,000)
• Head Of SEO: £70,000 - £120,000  (Last Year £60,000 - £120,000)

Do these digital marketing salary benchmarks match your expectations?

Does your current salary fall within these brackets? Are you an employer who feels you're not quite matching these benchmarks for potential employees? We are here to help you! Submit your CV if you would like to discuss new opportunities or submit a recruitment enquiry for hiring support. For full insights, click below to download our 2023 report!