Digital Marketing Jobs: Salary benchmarks in 2021

Digital Marketing jobs are key in the world of ecommerce & digital recruitment. Running multiple campaigns across many marketing channels, these talented marketers are integral to the success of online retailers. 

Is their hard work reflected in their salaries? As revealed in our 2021 eCommerce salary survey & insights report, remuneration is the top essential for eCommerce professionals. We want to find out the latest benchmarks in the digital marketing space. Are you paying your employees what they deserve? Or will they start looking elsewhere for more rewards?

At cranberry panda, we work across multiple specialisms within marketing. From broad digital marketing roles to specialist PPC roles, we will be covering many job titles in this blog post. Shall we dig into the salary benchmarks? 

Update: Find the 2022 salaries for digital marketing jobs in our updated blog!

Digital Marketing

• Digital Marketing Assistant/Coordinator: £22,000 - £38,000 (2020: £22,000 - £30,000) 
• Digital Marketing Executive: £30,000 - £38,000 (2020: £28,000 - £35,000) 
• Senior Digital Marketing Executive: £32,000 - £40,000 (2020: £30,000 - £40,000)
• Digital Marketing Manager: £35,000 - £70,000 (2020: £35,000 - £70,000)
• Senior Digital Marketing Manager: £60,000 - £80,000 (2020: £50,000 - £75,000)
• Head of/Director/CMO: £80,000 - £180,000 (2020: £70,000 - £150,000)

Social Media

• Social Media Assistant/Coordinator/Executive: £22,000 - £32,000  (2020: £20,000 - £32,000)
• Social Media Manager: £30,000 - £55,000 (2020: £30,000 - £55,000)
• Head of Social Media: £60,000 - £85,000 (2020: £50,000 - £85,000)

CRM/Email Marketing

• CRM/Email Marketing Executive: £28,000 - £35,000 (2020: £25,000 - £35,000)
• CRM/Email Marketing Manager: £35,000 - £80,000 (2020: £35,000 - £80,000)
• Head of CRM: £80,000 - £120,000 (2020: £70,000 - £110,000)

Paid Search & Paid Social

• Paid Search Executive/Specialist: £32,000 - £40,000 (2020: £30,000 - £40,000)
• Paid Search Manager: £40,000 - £65,000 (2020: £40,000 - £65,000)
• Paid Social Executive/Specialist: £35,000 - £45,000 (2020: £30,000 - £45,000) 
• Paid Social Manager: £40,000 - £70,000 (2020: £40,000 - £70,000)
• Head of Paid Search: £70,000 - £85,000 (2020: £65,000 - £85,000) 
• Head of Paid Social: £60,000 - £80,000 (2020: £60,000 - £80,000) 
• Performance Marketing Executive/Specialist: £32,000 - £40,000 (2020: £30,000 - £40,000) 
• Performance Marketing Manager: £50,000 - £65,000 (2020: £45,000 - £65,000)
• Director/Head of Performance Marketing: £80,000 - £120,000 (2020: £70,000 - £120,000) 

SEO

• SEO Executive: £30,000 - £35,000 (2020: £28,000 - £35,000)
• SEO Manager: £45,000 - £60,000 (2020: £35,000 - £60,000)
• Head of SEO: £60,000 - £120,000 (2020: £60,000 - £120,000)

Does your digital marketing job salary reflect these benchmarks?

Do the benchmarks above match your current salary bracket? Or do you feel that you could be earning more for your role? We're always here to discuss these in more detail, so do submit your CV or an enquiry to arrange a chat! You can also download the full report below to discover all of the insights!