Digital Recruitment Insights: Understanding ecommerce career goals

When working on your digital recruitment strategy, are you fully aware of what professionals want from their careers? Sometimes, a general job advert listing responsibilities just isn't enough. Attracting ecommerce talent requires capturing the emotion of potential employees...they need to be inspired!

As an ecommerce & digital recruitment agency, cranberry panda make sure to know exactly what ecommerce talent is aiming for. Knowing what people want from their careers means you can target talent on an emotional level. Speaking directly to their hopes and career goals is a great way to convince them to find out more about your vacancies. 

TOP TIP: Won't different candidates have different goals? Of course they will! A great way to learn more about the person behind the CV is to encourage a different kind of cover letter. Not one based on a standard template, but asking candidates to simply list their motivations and aims. That way, you'll have plenty to talk about should you go on to meet them face to face! 

What are the biggest ecommerce career goals?

Using our 2020 ecommerce salary survey & insights report, we asked what career goals our questionnaire respondents had in mind. Here' what they had to say...

Note: respondents were asked to select all that apply, so totals do not equal 100%

When looking at 2019, ecommerce career goals have shifted slightly, though career progression remains the number one goal for our respondents. Securing a pay rise and improving work-life balance have seen an increase, while learning new skills, finding a new role and building personal brand all saw a decrease in responses.

There are a few points to take from this and apply to your digital recruitment strategy...

• Career progression - As we can see, this is the number one goal for ecommerce professionals for two years now. How transparent are you with candidates about how they can grow within your company? Had you planned where this role could go when it first opened or did you get an advert out straight away? With career progression comes security...this is what potential employees want in return for their loyalty to your business!
• Internal development - While learning new skills might fall under progression, it is slightly different. In this fast-paced industry, the most dynamic of employees will always want to learn new things. Are you offering training and development or is it an afterthought? 
• Salary - As outlined in our blog on ecommerce staff retention, salary is the number one essential for ecommerce professionals. Are salary reviews common in your business? If so, outline this in the company information - job seekers will be happy to see it! It's also important to offer a competitive package when advertising a role - you can find the latest benchmarks by downloading the 2020 ecommerce salary survey & insights report.

Planning your digital recruitment strategy for 2021?

If you're looking for digital recruitment support, we can help. From finding candidates to offering exclusive industry insights, cranberry panda will lead you to recruitment success! Click below to fill out an enquiry form!