As an eCommerce recruitment agency, we naturally love all things eCommerce! In recent news, we were interested to read about TikTok's eCommerce strategy!
The social media powerhouse is no stranger to the world of online retail. In 2020, a partnership between TikTok and Shopify was announced. The aim was to help brands and retailers advertise their products through shoppable videos.
In 2021, they also dipped their toes in the waters of digital recruitment! Welcome to our playground TikTok!
Now, the journey into the eCommerce arena continues for TikTok...so what's the latest?
What is TikTok's next step in the world of eCommerce?
TikTok has certainly shown no signs of slowing down as it continues its eCommerce integration push. Next on the agenda are brand new shopping ads. This will give brands new opportunities to promote their products and services.
In an announcement, TikTok explained:
"Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales. It's a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”
Very interesting indeed!
Hear more about this development from Social Media Today!
How can we help you?
Stay tuned for all eCommerce goodness from the pandas! If we can help with any eCommerce recruitment needs, get in touch!
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What do you think?
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