Ecommerce Salary Review 2016

It's that time of year again... time to share the major findings from our latest ecommerce salary review. If you've been keeping up to date with all of our #PandaPounds goodness, you'll know that, in the last 12 months, the average ecommerce salary has increased by over £2,500. Great news, eh?! But, what about salaries by individual job title? Who's winning... and who's missing out?

Today, we're going to take a little look at this year's starting salaries for our ecom superheroes. Want to know more? You can find full salary ranges and more details in our 2016 ecommerce salary survey and insights report. 

Ecommerce salary review - the facts 

It's interesting to note that, when it comes to pay, the majority of roles within the ecommerce specialism haven't changed too much over the past 12 months. Let's take a little look...

• ecommerce assistant / ecommerce executive: from £19,000 (2015: from £20,000)
• ecommerce manager: from £35,000 (2015: from £35,000)
• head of ecommerce: from £66,000 (2015: from £60,000)
• ecommerce director: from £100,000 (2015: from £120,000)
• product assistant or product executive: from £20,000 (role added to our survey in 2016)
• product manager: from £30,000 (role added to our survey in 2016)
• head of product: from £60,000 (role added to our survey in 2016)
• junior online merchandiser: from £22,000 (2015: from £25,000)
• mid-level online merchandiser: from £32,000 (role added to our survey in 2016)
• senior online merchandiser: from £50,000 (2015: from £45,000)
• head of merchandising: from £60,000 (role added to our survey in 2016)
• ecommerce trading assistant / executive: from £22,000 (role added to our survey in 2016)
• ecommerce trading manager: from £35,000 (2015: from £35,000)
• head of online trading / director of online trading: from £55,000 (role added to our survey in 2016)
• digital project manager / ecommerce project manager: from £45,000 (2015: from £35,000) 

5 key facts about salary survey respondents working within the ecommerce specialism  

On pages 5, 6 and 11 of our report, we look at the who's who of the ecommerce industry overall, covering gender, seniority levels, age and more. But, do our findings accurately represent the needs and wants of the people working solely within the ecommerce specialism? 

Let's dig a little deeper and find out more...

1. 77% are male 

That's right! For the industry overall, we see a fairly even split of women and men at 46% and 54% respectively. However, when looking solely at the ecommerce specialism, we find that the gender make-up is 23% women, 77% male... 

2. Most have an undergraduate degree

The most common level of education for our salary survey respondents in the ecommerce specialism is undergraduate at 43%. This is followed closely by postgraduate (non-Master's) at 21%, Master's at 20%, college at 10% and secondary school at 6%. These results aren't too different from those highlighted in our ecommerce education special. 

3. The majority have only been in their current role for 1 year

On page 11 of our salary survey, we look at the length of time that our respondents have been in their current role. The most popular response for people working within the ecommerce specialism is 1 year: 35% selected this response, compared to 39.8% for the industry overall. A further 32% chose 'less than a year'  - much higher that the sector's average of 26%. Numbers drop dramatically as we move to 2 - 5 years (25%) and 5 - 10 years (7%). 

4. Their outlook for 2016 is positive

We asked our survey respondents what their salary expectations are for the remainder of 2016. 63% of people within the ecommerce specialism said that they expect their salary to increase, which is slightly higher than the 60.9% average for the industry overall. 18% expect it to remain the same, 14% don't know and 5% didn't comment. What's great to see here is that no one within this specialism thought that their salary would decrease. For the industry overall, 0.6% of respondents told us that they were expecting a drop in salary over the next 4 months. 

5. Most would expect a pay increase of 10% when moving to a new role

How much of a pay increase would an ecommerce professional expect if they were moving to a new role? 39% of our superstar respondents working within the ecommerce specialism would expect a 10% increase, 21% would want 20% more and 19% would aim for a 15% increase. While 3% of respondents within this segment didn't answer, 6% said that they would hope for 5% more, 6% would expect it to stay the same and the remaining 6% selected 'other' with comments such as "40% +", "50%" or "the role itself is more important". 

There you go, ecommerce friends - some additional insight on the people working within the ecommerce specialism. 

Don't want the insights to end here? Well, you're in luck because they don't have to! Get your paws on a free digital copy of our 2016 ecommerce salary survey and insights report and take a look at our special #PandaPounds blog series.