Hiring eCommerce Talent: 2025 salary expectations revealed!

When it comes to building a standout eCommerce recruitment strategy in 2025, understanding salary expectations is more important than ever.

Over the past few years, salary has consistently ranked as one of the top priorities for candidates - and that trend isn’t slowing down. Professionals are more upfront about what they expect to earn, and in return, they’re looking for that same level of honesty from employers.

Our 2025 eCommerce salary review uncovered some great insights. So, what has changed for salary expectations and what are eCommerce professionals hoping to see in 2025?

Thanks to all those who took part in our latest eCommerce Salary Survey, we’ve got the inside scoop.

eCommerce Salary Expectations in 2025

Understanding what employees expect when it comes to pay is key if you want to attract and keep top eCommerce talent. The numbers from our latest survey give us a clear snapshot of what professionals are hoping for in the year ahead.

What kind of salary increase are eCommerce professionals expecting in 2025?

• Less than 5% increase: 34%
• 5% increase: 13%
• 10% increase: 17%
• 15% increase: 2%
• More than 15% increase: 10%
• No increase at all: 24%

There’s a clear trend toward cautious optimism. Over a third of professionals anticipate a pay rise of less than 5%, while nearly a quarter do not expect any increase at all. This is despite our data showing that 51% of professionals received a salary bump in the last 12 months. 

This could indicate ongoing uncertainty in the broader economy - or it may reflect previous pay rise discussions that failed to meet expectations. Either way, it highlights the increasing importance of salary transparency and open dialogue. If you’re hiring in 2025, ensure that you engage in honest conversations and provide packages that align with current market sentiment.

Are eCommerce professionals satisfied with their salaries?

We asked respondents to rate their salary satisfaction out of 10 – and the 2025 average came in at 6.7. That’s a small but notable increase from 6/10 in 2024. It suggests that while many professionals still feel there’s room for improvement, things are moving in the right direction when it comes to meeting salary expectations.

So, what’s behind the rise? It could be a combination of more open conversations about pay, better benchmarking or simply more people landing roles that align with their financial goals. However, a score of 6.7 also shows that satisfaction is far from guaranteed. For employers, it’s a reminder to regularly review salary structures, keep up with industry benchmarks and make space for honest feedback around compensation.

How do people feel about salary progression?

When we asked respondents how satisfied they were with their company’s salary progression opportunities, the average score was 4.6/10. While this is a slight improvement from 4/10 in 2024, it’s clear that many eCommerce professionals still feel underwhelmed when it comes to long-term pay growth in their current roles.

A score this low points to a lack of clear communication, transparency, or visible pathways to better pay. Even if day-to-day salaries are improving, people want to know there's a future in their role – and that their loyalty and performance will be rewarded. If businesses want to keep top talent engaged, it’s time to rethink how progression is presented and delivered.

Hire eCommerce talent with our insights!

This is certainly an interesting look into how eCommerce professionals are feeling...and it's just the tip of the iceberg! Our fresh eCommerce salary survey report is full to the brim with exclusive insights and fresh topics! Simply click below to get your hands on a free copy!