Web Analytics Recruitment: 2024 Salary Benchmarks

Looking for web analytics recruitment insights? You're in the right place! We're about to reveal the latest salary benchmarks for web analytics jobs.

Our 2024 eCommerce Salary Report is full of industry insights - of course, salary updates play an important part in our annual report. Web & data analytics continue to be an important part of the eCommerce space. So, are professionals fairly compensated for their contributions?

Here are the latest salary benchmarks by job title, allowing you to determine if your current salary aligns with industry standards. If you're an employer, it's a great way to see if you are offering a competitive enough salary to attract the best talent.

Not only did our respondents share that a good salary is absolutely essential in a role, but we also saw the overall industry average salary increase. Have web analytics professionals seen this in their department? 

Web Analytics salaries by job title

Web Analytics

• Web Analyst: £40,000 - £60,000 
• Web Analytics Manager: £68,000 - £90,000
• Head Of Web Analytics: £90,000 - £110,000 

Conversion Rate Optimisation

• Conversion Rate Optimisation Executive: £38,000 - £45,000 
• Conversion Rate Optimisation Specialist: £45,000 - £60,000 
• Conversion Optimisation Manager: £60,000 - £85,000  
• Head of CRO: £100,00 – £135,000

Data Analytics

• Data Analyst: £45,000 - £60,000 
• Senior Data Analyst: £65,000 - £75,000
• Data Analytics Manager: £65,000 - £90,000
• Head Of Data: £90,000 - £130,000

Does your Web & Data Analytics job offer these salaries?

Does your current salary fall into the benchmarks for your relevant job title? Are you an employer who feels you're not offering a competitive salary? We are here to help you! Submit your CV if you would like to discuss new opportunities or submit a recruitment enquiry for hiring support. For full insights, click below to download our 2024 report!