Web & Data Analytics Jobs: 2020 Ecommerce Analytics salary benchmarks

Web & Data Analytics jobs are becoming more integral to an ecommerce business. Understanding the customer needs, behaviours and shopping patterns really is the key to success.

So, Web & Data Analysts know exactly how important they are. Are their salaries reflecting this? We outlined in our recent ecommerce staff retention blog post that salary had become the number one role essential in the industry. It means keeping up to date with salary benchmarks is a great way to attract talent to your vacancies.

Using our 2020 ecommerce salary survey & insights report, we're going to reveal the last salary benchmarks by analytics job title...

Web Analytics

• Web Analyst: £30,000 - £50,000 (2019: £30,000 - £45,000)
• Web Analytics Manager: £50,000 - £85,000 (2019: £50,000 - £80,000)
• Lead/Head of Web Analytics: £80,000 - £150,000 (2019: £90,000 - £150,000)

Conversion Rate Optimisation

• Conversion Rate Optimisation Executive: £35,000 - £45,000 (2019: £35,000 - £45,000)
• Conversion Rate Optimisation Specialist: £40,000 - £60,000 (2019: £45,000 - £60,000)
• Conversion Rate Optimisation Manager: £60,000 - £90,000 (2019: £60,000 - £90,000)

Data Analytics

• Data Analyst: £40,000 - £55,000 (2019: £35,000 - £55,000)
• Senior Data Analyst: £55,000 - £70,000 (2019: £55,000 - £80,000)
• Data Analytics Manager: £55,000 - £80,000 (2019: £60,000 - £80,000)
• Head of Data: £85,000 - £120,000 (2019: £90,000 - £120,000)

Data Science 

• Data Scientist: £40,000 - £65,000 (2019: £40,000 - £60,000)
• Senior Data Scientist: £70,000 - £90,000 (2019: £65,000 - £90,000)
• Head of Data Science: £90,000 - £110,000 (2019: £90,000 - £110,000)

Does you Web & Data Analytics job compare?

We hope the benchmarks above meet your expectations. If they don't, do you feel you might be earning more elsewhere? We're always here to discuss these in more detail, so do submit your CV or an enquiry to arrange a chat! You can also download the full report below to discover more insights.