How to enhance the candidate experience in summer hiring periods

When hiring eCommerce talent, there are certain times of the year when candidate activity decreases. One such period is the summer season, particularly from late July through early September, as it's a popular time for people to take annual leave and go on holiday.

As a result, your own eCommerce recruitment process might slow down as you decide to wait for September. However, delays and less focus on getting the recruitment process right could result in a bad candidate experience. In this blog, we will share tips to keep candidates engaged and to enhance the experience, despite the busy period.

Simplify and automate!

A lengthy and complicated application process can deter potential candidates, especially during the summer when people prefer to spend less time on administrative tasks. Simplifying the application process can make it more inviting and efficient. Shorten application forms and save the vital questions for the first interview. Furthermore, making applications mobile-friendly will allow candidates to engage with your job posts on the go. Working with an eCommerce recruitment agency also gives you access to applicant tracking systems and automated communications that streamline the process for everyone involved! 

Widen your communication channels

With more people on the go in the summer months, it's easy for the email inbox to quickly fill up. Amidst this backlog could be candidate communications you won't want to miss. When engaging candidates in the summer months, ask them their preferred method of communication. For example, could you perhaps WhatsApp them with interview times so that it is arranged promptly? It saves time for you and shows the candidate you're on top of the process.

Engage on social media

Companies can effectively use LinkedIn to engage talent over the summer by leveraging summer-themed posts and team photos to showcase their vibrant company culture. By sharing images of team outings, casual office days, and summer events, companies can highlight the fun and engaging aspects of their workplace, making it more attractive to potential candidates.

Leverage technology and recruitment tools

The summer months are the perfect time to make use of virtual interviewing for the initial stage. If you can be flexible for candidates, they will be flexible for you. A candidate might be taking some time from their holiday to commit to an interview or scheduling childcare so they can focus on the conversation. Try to be flexible with times too, allowing candidates to choose their ideal time using scheduling tools. It once again saves time, keeps the process moving and allows you to start shortlisting candidates for face-to-face interviews.

Consider flexible start dates

Offering flexible start dates can significantly enhance the candidate experience, particularly during the summer and September hiring periods when candidates may have planned vacations or family commitments. This will show candidates you are understanding of commitments, attracting talent and boosting your employer brand. If the vacancy is super urgent, don't forget that eCommerce contractors are also a valuable summertime asset. 

Let us help with your eCommerce recruitment plans

No matter the time of year, Cranberry Panda is dedicated to helping companies thrive and find the right talent. Don't take our word for it - check out our case studies to explore just some of our successful projects. If now is the time for you to find eCommerce talent, click below to submit an enquiry.