How to attract top digital marketing talent in 2024

In the competitive world of eCommerce, attracting top-tier digital marketing talent has never been more important. The demand for skilled professionals is at an all-time high, though digital marketers are taking ownership of what they want from a digital marketing job.

Whether you're a startup or an established brand, building a stellar digital marketing team can be your ace in the hole. So, how do you go about securing the best in the business for 2024? We explore the latest trends, featuring exclusive insights from our 2024 eCommerce salary survey report.

The non-negotiables: what do digital marketing professionals look for in a role?

To kick us off, we wanted to share exclusive stats from our annual salary survey report. We asked our respondents what they considered to be the non-negotiables when looking for a role. For this blog, we have taken the data from our digital marketing segment to present their sentiments.

The data clearly indicates that a competitive salary is the primary driver, with 88% of professionals citing it as non-negotiable. Discover the latest digital marketing salary benchmarks to guide your strategy.

However, it's not just about the money. Remote working opportunities are also highly valued. Offering remote work can significantly enhance your talent pool by removing geographical limitations. 

62% of digital marketing professionals want a clear progression plan. This reflects a desire for career growth and development, suggesting that companies should invest in training programmes and clearly defined career paths. Finally, job stability remains a priority for just over half of the professionals, at 52%. In a rapidly evolving digital landscape, providing a sense of security can differentiate you from competitors.

Utilise an eCommerce recruitment specialist to engage passive talent

Recruitment isn't a straightforward process. Quite often, the best person for the job isn't actively looking. Our recent insights into the current eCommerce job market show that the time to hire, or at least plan your recruitment strategy, is always of the essence. 

With a wealth of industry-specific knowledge and networks that generalist recruiters may lack, it's the only way to ensure a link to the best in the digital marketing sphere. At Cranberry Panda, our familiarity with the unique challenges and demands of the eCommerce landscape enables us to identify candidates who not only possess the requisite skills but also fit seamlessly into your company culture. 

Our recruitment case studies demonstrate just that! From multiple hire projects to hiring for niche companies, our track record speaks for itself.

Your existing digital marketing team hold the power 

Your current employees are your best ambassadors. Encourage them to share their experiences and stories about working at your company. Feature these testimonials prominently on your careers page and social media channels. Authentic insights from insiders can be incredibly persuasive for potential candidates. 

These testimonials are the most powerful tool in your employer branding efforts. Consider producing videos where team members discuss their roles, work culture, and growth opportunities. Such engaging content can capture the interest of high-calibre digital marketing talent, offering them a glimpse into your company culture.

On LinkedIn, it's not just about the company page anymore. Company leaders need to lead from the front and use the platform in creative ways. These posts from individuals will see far more engagement and discussion, elevating the company page overall. 

Digital marketers want innovation

Digital marketing talent gravitates towards companies that embrace new technologies and innovative marketing strategies. So, you need to highlight your tech stack and technology plans clearly. 

An effective way to highlight your commitment to technology and innovation is by sharing case studies or success stories on your website and social media channels. This can illustrate the exciting projects they can expect to be involved in. 

By actively promoting your technological edge and commitment to innovation, you create a compelling narrative that attracts top-tier digital marketing talent with ease.

Do you have digital marketing recruitment plans?

We're here to help you attract digital marketing talent! To find out more about this recruitment specialism and to get in touch, simply click below!