The top ecommerce recruitment insights of 2020

When it comes to ecommerce & digital recruitment insights, our ecommerce salary survey report has it all!

As the year draws to a close, we're sure everyone is in a reflective mood. It has been a rollercoaster year, one that many of us did not expect. As we approach 2021, our 2020 ecommerce salary survey & insights report will soon be upgraded to the 2021 edition! 

So, because we love the report so much, we sat down for another read through to reflect on all of the insights provided this year. Here are our top 5 takeaways from the report...

The average ecommerce salary

Ecommerce salaries obviously play a huge part in our questionnaire each year. One aspect we always look at is the average salary across the industry. In 2019, this was £61,330 which was a nice increase from the previous year. However, 2020 saw this decrease to £56,416...which was a surprise.

Our main conclusion from this was that because the majority of our respondents fell into the 26 - 35 age bracket, it was possible they either did not receive any pay rise or that mid-level roles were not offering a generous salary package.

For full salary reviews across our ecommerce job specialisms, read the blogs below...

• Digital Marketing in Ecommerce: 2020 salary update
• Ecommerce Management, Online Trading, & Merchandising: salaries in 2020
• Digital design & the ecommerce industry: 2020 salary review
• Web & Data Analytics: 2020 ecommerce salary review

What is essential in an ecommerce job?

For five years running, feeling valued and respected was the top essential in an ecommerce job. Of course, it is nice to know that what you do is paying off and being appreciated by management. However, this essential fell to number two this year...

For the first time ever, salary was the number one essential in a role. Following on from the salary changes seen above, this probably isn't too surprising. Are roles not offering people the salary they desire? 

For more insights on this and ecommerce staff retention, check out our blog 'Ecommerce Employer Insights: Staff Retention in a Digital World'.  

The ecommerce and gender pay debate 

In our previous salary survey editions, we have always seen more male respondents take part than female. This year, the tables turned! 52% of our respondents were female, so it was great to see more representation here. In even better news, there has also been a shift in women moving into senior roles in the industry. We hope to see this trend continue as ecommerce becomes an even more diverse industry!

Workplace happiness in ecommerce

Are the people working in the industry happy in their current situation? We cover so many aspects of workplace happiness including work-life balance, overtime and company culture. For the first time ever, we asked our respondents to also rank their overall happiness from a scale of 1 to 100. 

The average score was 65/100. It's an interesting number...it's not below 50 at least! However, is there room for professionals to find more happiness and how can they find it? We went through each of our ecommerce specialisms to delve deeper into this subject, which you can find on the blogs below...

• Ecommerce Recruitment: Employee Trends for Ecommerce Management 
• Digital & Ecommerce Recruitment: Digital Marketing Employee Trends
• Digital Design in ecommerce: 2020 employee insights 
• Web & Data Analytics: 2020 ecommerce employee trends

Relive the 2020 ecommerce recruitment insights

You can download a full copy of the report below. If you are looking for ecommerce hiring support, head on over to our employer hub or submit an enquiry!